Wasatch Residential Group

WRG Brand Identity

Wasatch Residential Group

WRG Brand Identity

Wasatch Residential Group

WRG Brand Identity

Series of outdoor posters for WRG.
Series of outdoor posters for WRG.
Series of outdoor posters for WRG.

WRG started with an incredible advantage – a formidable reputation for creating stellar multifamily projects, and more importantly, being great to work with. Our brand for them was centered on the idea that the blueprint for a successful project starts from the partnerships and commitments required to make something great. One step at a time, from the ground up.

WRG started with an incredible advantage – a formidable reputation for creating stellar multifamily projects, and more importantly, being great to work with. Our brand for them was centered on the idea that the blueprint for a successful project starts from the partnerships and commitments required to make something great. One step at a time, from the ground up.

WRG started with an incredible advantage – a formidable reputation for creating stellar multifamily projects, and more importantly, being great to work with. Our brand for them was centered on the idea that the blueprint for a successful project starts from the partnerships and commitments required to make something great. One step at a time, from the ground up.

Role

Creative Director

Role

Creative Director

Role

Creative Director

Client

WRG

Client

WRG

Client

WRG

Agency

Engrain

Agency

Engrain

Agency

Engrain

Services

Brand Strategy

Identity

Services

Brand Strategy

Identity

Services

Brand Strategy

Identity

WRG graphic that reads "A multifamily development group dedicated to communal success with an emphasis on trust, respect and results."
WRG graphic that reads "A multifamily development group dedicated to communal success with an emphasis on trust, respect and results."
WRG graphic that reads "A multifamily development group dedicated to communal success with an emphasis on trust, respect and results."
WRG graphic that reads "Growth from the Ground Up."
WRG graphic that reads "Growth from the Ground Up."
WRG graphic that reads "Growth from the Ground Up."
WRG icon.
WRG icon.
WRG icon.
WRG brand illustration.
WRG brand illustration.
WRG brand illustration.

The WRG brand identity was designed to strike a balance between something sleek and contemporary, while still feeling strong and structural.

Graphic showing a construction worker framing a building.
Graphic showing a construction worker framing a building.
Graphic showing a construction worker framing a building.
WRG Construction division graphic with a photo of a construction worker.
WRG Construction division graphic with a photo of a construction worker.
WRG Construction division graphic with a photo of a construction worker.
WRG Real Estate Development graphic featuring a stylish living room.
WRG Real Estate Development graphic featuring a stylish living room.
WRG Real Estate Development graphic featuring a stylish living room.
WRG positioning statement graphic.
WRG positioning statement graphic.
WRG positioning statement graphic.

The brand strategy for WRG was centered on the idea of representing the blueprint for success. Spoiler alert: the blueprint is hard work.

WRG stationery design.
WRG stationery design.
WRG stationery design.
Various pages of the WRG brand standards guide.
Various pages of the WRG brand standards guide.
Various pages of the WRG brand standards guide.
Various pages of the WRG brand standards guide.
Various pages of the WRG brand standards guide.
Various pages of the WRG brand standards guide.

The WRG brand needed to feel appropriate on a presentation to government leaders, as well on the safety equipment of the construction teams when breaking ground.

WRG logo on a polo shirt.
WRG logo on a polo shirt.
WRG logo on a polo shirt.
WRG logo on a hard hat.
WRG logo on a hard hat.
WRG logo on a hard hat.
WRG logo and brand pattern graphic.
WRG logo and brand pattern graphic.
WRG logo and brand pattern graphic.
Credits

Haley Martin

Art Direction & Design

Ann Winstanley

Copywriting

Credits

Haley Martin

Art Direction & Design

Ann Winstanley

Copywriting

Credits

Haley Martin

Art Direction & Design

Ann Winstanley

Copywriting

© Andre Dugal 2024

Made with 🖤 in Denver, CO

© Andre Dugal 2024

Made with 🖤 in Denver, CO

© Andre Dugal 2024

Made with 🖤 in Denver, CO