The Towbes Group
Towbes Group Rebrand
The Towbes Group
Towbes Group Rebrand
The Towbes Group
Towbes Group Rebrand
The Towbes Group is all about activating and improving communities along California's central coast. Whether through development, events or collaborations, their goal is a positive impact for the people they serve. Our brand for Towbes was centered around celebrating the unique character of each area, while positioning Towbes as the common thread connecting and sustaining community.
The Towbes Group is all about activating and improving communities along California's central coast. Whether through development, events or collaborations, their goal is a positive impact for the people they serve. Our brand for Towbes was centered around celebrating the unique character of each area, while positioning Towbes as the common thread connecting and sustaining community.
The Towbes Group is all about activating and improving communities along California's central coast. Whether through development, events or collaborations, their goal is a positive impact for the people they serve. Our brand for Towbes was centered around celebrating the unique character of each area, while positioning Towbes as the common thread connecting and sustaining community.
Role
Creative Director
Role
Creative Director
Role
Creative Director
Client
The Towbes Group
Client
The Towbes Group
Client
The Towbes Group
Agency
Engrain
Agency
Engrain
Agency
Engrain
Services
Brand Strategy
Identity
Website
Services
Brand Strategy
Identity
Website
Services
Brand Strategy
Identity
Website
We inverted the brand strategy approach for Towbes, using the brand as a megaphone for each of the communities they served. We wanted Towbes to feel like a curator of local charm and character for the central coast.
We inverted the brand strategy approach for Towbes, using the brand as a megaphone for each of the communities they served. We wanted Towbes to feel like a curator of local charm and character for the central coast.
Our goal with the Towbes identity was to feel buttoned-up and confident, while still maintaining a friendly, coastal edge. We built unique mini-brands for each neighborhood, focusing on their individual character and style.
Our goal with the Towbes identity was to feel buttoned-up and confident, while still maintaining a friendly, coastal edge. We built unique mini-brands for each neighborhood, focusing on their individual character and style.
Additionally, unique brand packages were developed for properties throughout the Towbes portfolio, again focusing on the unique character of each community and the individual style of the property itself.
Additionally, unique brand packages were developed for properties throughout the Towbes portfolio, again focusing on the unique character of each community and the individual style of the property itself.
Credits
Haley Martin
Art Direction & Design
Ann Winstanley
Copywriting
Credits
Haley Martin
Art Direction & Design
Ann Winstanley
Copywriting
Credits
Haley Martin
Art Direction & Design
Ann Winstanley
Copywriting
© Andre Dugal 2024
Made with 🖤 in Denver, CO
© Andre Dugal 2024
Made with 🖤 in Denver, CO
© Andre Dugal 2024
Made with 🖤 in Denver, CO